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Google Adwords Exam

Higher Quality Scores typically result in:

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Question: Higher Quality Scores typically result in: Options are: Higher costs and lower ad positions Less overall impressions Lower costs and better ad positions Faster delivery of daily budget   Right Answer:   Answer Explanation: Higher Quality Scores typically result in lower costs and better ad positions. Ad auction qualification: Owning …

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You can use Display Planner to:

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Question: You can use Display Planner to: Options are: Compare how your current Display Network campaign could perform on websites you’d like to target See ways to reach your target audience based on your keywords, website, or interest categories See how other advertisers perform on websites where you want your …

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You can use Keyword Planner to identify:

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Question: You can use Keyword Planner to identify: Options are: The number of negative keywords you should add which text ads are performing best based on your keywords The amount of traffic potential keywords you might get Web-pages where your ad can appear based on your keywords   Right Answer: …

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An advertiser should group their campaigns by:

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Question: An advertiser should group their campaigns by: Options are: Number of Keywords Type of product or service Maximum cost-per-click (CPC) bids Number of ad groups per campaign   Right Answer: Answer Explanation: An advertiser should group their campaigns by type of product or service. A great rule of thumb for building …

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