
Options:
- Maximum Cost Per Click (Max. CPC) bid
- Ad group
- Business
Goal
- Landing page
Right Answer:
”
Business Goal “

Answer Explanation:
A specific campaign in your Google Ads account should have a
single business goal. With Google Ads, you will make your account
into separate campaigns, with each campaign concentrating on a
single business goal, such as driving traffic to your website or
giving a particular product or service. If your business serves
different geographic areas, you might want to create a separate
campaign for each location.
Read more here: https://support.google.com/partners/answer/6172648