Table of Contents
- Maximum Cost Per Click (Max. CPC) bid
- Ad group
- Business Goal
- Landing page
A specific campaign in your Google Ads account should have a single business goal. With Google Ads, you will make your account into separate campaigns, with each campaign concentrating on a single business goal, such as driving traffic to your website or giving a particular product or service. If your business serves different geographic areas, you might want to create a separate campaign for each location.
Read more here: https://support.google.com/partners/answer/6172648